NDTV Profit & Prime is India's first 2-in-1 channel.
NDTV Profit covers the stock markets between 9am-5pm offering in-depth and credible business news and analysis in association with the National Stock Exchange (NSE)
NDTV Prime is all about after market hours. The channel between 5pm-9am turns into an Infotainment channel focussed on building communities in specific "genres" like Technology, Auto, Property, Education & Careers, Comedy, Art and Entertainment for the Uber Indian Male.
It's genre specific programming evey day at the same time but with different shows every day of the week
Monday - Friday
@6:30pm : Education & Careers
@7:00pm : Property
@8:00pm : Technology
@8:30pm : Auto
@9:00pm : Entertainment
Wednesday & Friday
@9:30pm : Art
Weekend programming, along with the above mentioned genres, includes a focus on Advertising & Marketing with the flagship show "ALL ABOUT ADS", shows on Start-ups , CSR (Corporate Social Responsibility) , NDTV Campaigns and The Music Hour. The channel took on it's new avataar on March 11th, 2014 with Micromax as channel sponsor.